The age of pre-order bonuses is here
Posted: July 22nd, 2009 | Author: fsouki | Filed under: Uncategorized | Tags: DLC, Pre-order, Uncharted 2 | No Comments »Uncharted 2 pre-orders are here and Amazon, Best Buy and Game Crazy join GameStop on the pre-order bonus frenzy. Pre-order bonuses have been around for a while now, but it became popular relatively recently to offer in-game content as incentive to pre-order a videogame. Whether it’s a limited edition power, a special weapon, an extra level or a temporary bonus, in-game content has become the ultimate reward for customers ready to put down some cash in advance for an upcoming game.
Pre-orders bonuses are, at least at first glance, a win-win-win situation. The retailer pays the developer (I assume) to include the customized content; in turn, customers buy more advanced copies from said retailer, ensuring an early revenue from the game; and finally, players get to enjoy an extra bit of content from a game that they, in some cases, were going to purchase anyway.
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