How Universal should invite people to The Wizarding World of Harry Potter
I would potentially shed a tear of joy if I got an official-looking letter from Hogwarts in the mail and, after opening it, it contained an invitation to The Wizarding World of Harry Potter.
Even if I still have to pay for the ticket, if there is no deal or discount attached, if all it is is a letter with the announcement that the park is now open – I would still get the chills. Because a lot of us once upon a time wondered what it would be like to get a letter like that – what it would be like to set foot in the Hogwarts castle.
Universal – get on it!
A letter from Hogwarts
Tags: general design, Harry Potter, Hogwarts, marketing, Universal
